MIX09 Day 2: “Return on Experience”

Deborah Adler at MIX09 Keynote

Bill Buxton, the Spirit of MIX09 (who, so I understand, now has a typeface named after him), returned for this morning’s keynote to welcome Deborah Adler, whose work as principal designer for Target’s ClearRx medicine bottles provided the focus for our discussion about design and its impact on user experience.

ClearRx Case Study

Deborah’s research identified and addressed many serious problems with traditional medicine bottles. Her prototype was refined by Target into the ClearRx products, and the resulting “return on experience” included brand awareness for Target — and, much more importantly, the potential to change behavior and save human lives.

Her advice to us was twofold – (1) to have a love affair with our customers, and (2) to bring our design skills to bear both humanly and humanely.

There is more about Deborah’s work at the Target:Health site.

[Update: I just saw Robby Ingebretsen's post and agree with him - these two MIX09 keynotes together (and particularly, Deborah and Bill's contributions) were the best and most inspiring MIX keynotes yet.]

Clear Rx (link goes to Target ClearRx site)

IE8: In other keynote news, Dean Hachamovitch announced that Internet Explorer 8 was released today.

For more info: You can now watch streaming video of the keynotes (for both days) here, and Tim Sneath’s thorough Play-by-Play is here and here.

The Cloud?

So I expected today’s keynote was going to be about the Cloud. I was totally wrong.  Clear skies.

My Keynote Mind Map, with Day 2 on the bottom, now makes more sense: the “Return on Experience” discussion provides the roots for everything we’ve discussed at MIX09 this week.

MIX09 Keynote Mind Map - Days 1 and 2 - with Return on Experience at the root

p.s. More Misc MIX notes on the rest of Day 2 in a future post — I am shattered tonight. Johnny Lee’s HCI talk was particularly memorable (link goes to his killer TED talk).