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	<title>robburke.NET &#187; iPhone</title>
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		<title>Four Perspectives on Delivering &#8216;Return on Experience&#8217; Follow-up Notes</title>
		<link>http://robburke.net/2009/09/four-perspectives-on-delivering-return-on-experience-notes/</link>
		<comments>http://robburke.net/2009/09/four-perspectives-on-delivering-return-on-experience-notes/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:21:48 +0000</pubDate>
		<dc:creator>Rob Burke</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[affordances]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Bill Baldasti]]></category>
		<category><![CDATA[Bill Buxton]]></category>
		<category><![CDATA[Daniel Cox]]></category>
		<category><![CDATA[Donald Norman]]></category>
		<category><![CDATA[e-paper]]></category>
		<category><![CDATA[Ernie Taylor]]></category>
		<category><![CDATA[Frozen North]]></category>
		<category><![CDATA[Infusion]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[MIX09]]></category>
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		<category><![CDATA[Rogers]]></category>
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		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[SketchFlow]]></category>
		<category><![CDATA[Surface]]></category>
		<category><![CDATA[Susan Greenfield]]></category>
		<category><![CDATA[teapot]]></category>
		<category><![CDATA[Tech Events]]></category>
		<category><![CDATA[touchless]]></category>
		<category><![CDATA[user experience]]></category>
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		<guid isPermaLink="false">http://robburke.net/?p=1614</guid>
		<description><![CDATA[And now, as promised, the link-laced follow-up to this week&#8217;s &#8220;Four Perspectives on delivering &#8216;Return on Experience.&#8217;&#8221; Our UX Gurus on the panel were: Susan Greenfield, a Senior UX Designer at Infusion Ernie Taylor, a Project Manager at Infusion Bill Baldasti, the VP of Canadian Accounts for Infusion Daniel Cox, an Interactive Designer at Frozen [...]]]></description>
			<content:encoded><![CDATA[<p>And now, as promised, the link-laced follow-up to this week&#8217;s &#8220;<a href="http://robburke.net/2009/09/03/four-perspectives-on-delivering-return-on-experience/">Four Perspectives on delivering &#8216;Return on Experience</a>.&#8217;&#8221;</p>
<p>Our UX Gurus on the panel were:</p>
<ul>
<li><strong>Susan Greenfield</strong>, a <strong>Senior UX Designer </strong>at <a href="http://www.infusiondev.com">Infusion</a></li>
<li><strong>Ernie Taylor</strong>, a <strong>Project Manager </strong>at <a href="http://www.infusiondev.com">Infusion</a></li>
<li><strong>Bill Baldasti</strong>, the <strong>VP of Canadian Accounts </strong>for <a href="http://www.infusiondev.com">Infusion</a></li>
<li><strong>Daniel Cox, </strong>an <strong>Interactive Designer </strong>at <a href="http://www.frozennorth.net/">Frozen North Productions</a></li>
</ul>
<p>and in addition to their insights on Wednesday night, they&#8217;ve kindly helped me compile these links.<br />
(If you want to contact any member of the panel, they&#8217;re first-initial last-name at infusion.com, or <a href="http://robburke.net/contact">ping me</a>.)</p>
<p style="text-align: center;"><a href="http://robburke.net/wp-content/uploads/2009/09/Slide11.JPG"><img class="size-medium wp-image-1653 aligncenter" title="Introductions" src="http://robburke.net/wp-content/uploads/2009/09/Slide11-300x140.jpg" alt="Introductions" width="300" height="140" /></a></p>
<p>The panel began by reflecting on the masochistic teapot made famous by Donald Norman on the cover of his book <strong>The Psychology of Everyday Things</strong>, to remind us that in the software industry, what we create for our clients often becomes an everyday thing.</p>
<p>Are we making things that are functional but masochistic like this teapot?</p>
<ul>
<li><a href="http://www.jnd.org/">You can visit Donald Norman&#8217;s site</a> and read <a href="http://www.amazon.com/Psychology-Everyday-Things-Donald-Norman/dp/0465067093">The Psychology of Everyday Things</a>.</li>
<li>I also enjoyed his more recent <a href="http://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051359">Emotional Design</a>.</li>
</ul>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide21.JPG"><img class="aligncenter size-medium wp-image-1655" title="what's &quot;Return on Experience&quot;?" src="http://robburke.net/wp-content/uploads/2009/09/Slide21-300x141.jpg" alt="what's &quot;Return on Experience&quot;?" width="300" height="141" /></a></p>
<p>The panel then weighed in on Deborah Adler&#8217;s <strong>redesign of the Target Rx medicine bottles</strong>, which was bravely showcased by Microsoft as a UX case study from another industry during the second day keynote at Mix09.</p>
<p>It was a story arc that highlighted the many elements of &#8216;return on experience&#8217; &#8211; everything from safety and customer satisfaction, through brand awareness and driving revenue.</p>
<ul>
<li>You can <a href="http://videos.visitmix.com/MIX09/KEY02">see the MIX09 keynote here</a>.</li>
<li> Read more about the <a href="http://sites.target.com/site/en/health/page.jsp?contentId=PRD03-003977&amp;ref=sr_shorturl_clearrx">Target Rx bottle redesign here</a>.</li>
<li>My <a href="http://robburke.net/2009/03/20/mix09-day-2-return-on-experience/">initial thoughts on the MIX09 keynote (with more links) are here</a>.</li>
</ul>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide41.JPG"><img class="aligncenter size-medium wp-image-1656" title="Co-Exist?" src="http://robburke.net/wp-content/uploads/2009/09/Slide41-300x164.jpg" alt="Co-Exist?" width="300" height="164" /></a></p>
<p>Then we reflected on the co-existence of the Development and Design lifecycles. There were varying opinions on where each person on the panel feels <strong>squeezed for time and resources </strong>in the cycle.</p>
<p>Ernie&#8217;s more thorough PM&#8217;s Gantt chart (very much not shown here) was a sobering dose of reality. We considered techniques for determining the point at which the value to the client diminishes when you add more time and resources.</p>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide31.JPG"><img class="aligncenter size-medium wp-image-1657" title="New Tools, New Processes" src="http://robburke.net/wp-content/uploads/2009/09/Slide31-300x177.jpg" alt="New Tools, New Processes" width="300" height="177" /></a></p>
<p>I did a <strong>Sketchflow </strong>demo. We created an interactive prototype. It had the <strong>&#8220;right level of fidelity&#8221; </strong>and the panel remarked that the &#8220;sketchy&#8221; look helps manage client expectations.</p>
<p>At a high level &#8211; there was love. Sketchflow should change our software development lifecycle.</p>
<p>But some easy things were hard. We integrated sample data (and Susan quite fairly called me on it when I talked about a designer &#8220;databinding&#8221; to &#8220;sample data.&#8221;  (If Blend wants databinding to be [the designer's] job then the designer says <em>&#8220;but it&#8217;s not my job</em>!&#8221;). We looked at editing a data template (for a Listbox full of items) and everyone agreed this experience was currently <strong>way too hard </strong>without grokking a number of Blend and XAML-specific concepts.</p>
<p>Especially valuable is Sketchflow&#8217;s ability to solicit <strong>feedback from clients with standalone prototypes</strong>. Ernie remarked that it was when he saw Sketchflow run &#8220;live&#8221; as a  standalone prototype that he saw how valuable it could be. Integrated client feedback was a big win. We also saw how it can generate Word doc summaries, and all eyes lit up.</p>
<p>We remarked on its incredible potential, which it&#8217;s not quite living up to just yet. Earlier on in the presentation, we&#8217;d hit upon this theme that a good user experience should <strong>never make the user &#8220;feel stupid&#8221; &#8211; </strong>but for new users Sketchflow can unfortunately make some of its target audience feel stupid.</p>
<p>For a v1, though &#8211; wow &#8211; we all saw the value, and deeply, desperately want it to be awesome. Ernie said he&#8217;d go back to his team the next day and tell them to start using it.</p>
<ul>
<li><a href="http://www.microsoft.com/downloads/details.aspx?FamilyID=e82db5e2-7106-419e-80b0-65cce89f06bb&amp;displaylang=en">Download Blend3+Sketchflow trial</a> here.</li>
<li><a href="http://expression.microsoft.com/en-us/cc268400.aspx">These are the most thorough Sketchflow tutorials I&#8217;ve watched</a>.</li>
<li><a href="http://blogs.msdn.com/canux/archive/2009/06/28/mini-tutorial-blend-3-sketchflow-part-i.aspx">If you have less time, watch Qixing&#8217;s Sketchflow mini-tutorials</a>.</li>
<li>In case you don&#8217;t know, <a href="http://www.billbuxton.com/">Sketchflow channels the ideas of Bill Buxton from Microsoft Research</a>.</li>
<li>Specifically, it channels the ideas in his book, <a href="http://www.amazon.com/Sketching-User-Experiences-Interactive-Technologies/dp/0123740371">Sketching User Experiences</a>.</li>
</ul>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide61.JPG"><img class="aligncenter size-medium wp-image-1658" title="Roles and Expectations" src="http://robburke.net/wp-content/uploads/2009/09/Slide61-300x186.jpg" alt="Roles and Expectations" width="300" height="186" /></a></p>
<p>After the break, we talked about roles and expectations. Given the changing tools and processes, we wondered what should be expected of different roles.</p>
<p>We noted how &#8220;designer&#8221; is a &#8220;suitcase word&#8221; that carries many different meanings. Susan saw all these &#8220;people&#8221; in the Venn Diagram and just wanted it to be clear that <strong>in real life, it&#8217;s often all a single, multi-faceted &#8220;person.&#8221;</strong></p>
<ul>
<li>The diagram is from <a href="http://videos.visitmix.com/MIX09/02W">Robby Ingebretsen&#8217;s incredible Design Fundamentals for Developers presentation</a>, which is highly-recommended perspective-broadening stuff.</li>
</ul>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide71.JPG"><img class="aligncenter size-medium wp-image-1659" title="(Design) Surface" src="http://robburke.net/wp-content/uploads/2009/09/Slide71-300x153.jpg" alt="(Design) Surface" width="300" height="153" /></a></p>
<p>Most of the panel are, or have been, involved in Infusion&#8217;s Surface projects, so we took a moment to talk about design and user experience as they relate to that platform.</p>
<p>Susan remarked that <strong>Surface development demands UX design skills &#8220;to the extreme.&#8221; </strong></p>
<p>The Surface design challenges include: attracting the attention of casual users, encouraging users to overcome the novelty of simultaneous multi-user interaction, and embracing the lack of an &#8220;up&#8221; direction. It&#8217;s &#8220;hyper-real,&#8221; and there is a need to consider the <em>affordances</em> of design elements used on this multi-user touch-table application.</p>
<ul>
<li><a href="http://videos.visitmix.com/MIX09/C15F">Joe Fletcher&#8217;s MIX09 Surface Session</a> considered the nuances of Surface UX design</li>
<li><a href="http://www.infusiondev.com/solutions/Surface.aspx">Infusion makes Surface apps</a>.</li>
<li><a href="http://www.youtube.com/watch?v=V94EVrp9nWk">FalconEye is a cool Surface app</a> and there are videos of FalconEye and other Infusion surface apps here.</li>
</ul>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide81.JPG"><img class="aligncenter size-medium wp-image-1660" title="What can we learn from games?" src="http://robburke.net/wp-content/uploads/2009/09/Slide81-300x172.jpg" alt="What can we learn from games?" width="300" height="172" /></a></p>
<p>We had Dan Wilcox from the games industry, so we also asked him what we can learn from the gaming world if we&#8217;re trying to build line-of-business apps instead.</p>
<p>Dan agreed that a significant challenge is <strong>showing users <em>what </em>they can interact with, and <em>how</em></strong>. That &#8220;<a href="http://www.learning-theories.com/affordance-theory-gibson.html">affordances</a>&#8221; thing again. He talked about how the games industry has improved in its ability to guide people through 3D landscapes, and perhaps similar cues could influence navigation through user interfaces. He gave examples of where games are blurring the boundaries between user interface and game world.</p>
<ul>
<li><a href="http://">Frozen North Productions</a> is working on the Wii title <a href="http://www.flipstwistedworld.com/">Flip&#8217;s Twisted World</a>.</li>
<li><a href="http://www.learning-theories.com/affordance-theory-gibson.html">Affordance Theory</a> is per Gibson,</li>
<li>and you should check out Don Norman&#8217;s book too (see above re: the teapot),</li>
<li>as well as the Henry Dreyfuss classic <a href="http://books.google.ca/books?id=qOsJl7hW2qUC&amp;dq=designing+for+people&amp;printsec=frontcover&amp;source=bl&amp;ots=4DusxHmzro&amp;sig=BqKCHls4exJdcZorlnl3EKK0UDg&amp;hl=en&amp;ei=kSq0StCNIIiH8Qadxr2TDw&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1#v=onepage&amp;q=&amp;f=false">Designing for People</a>.</li>
</ul>
<p><a href="http://robburke.net/wp-content/uploads/2009/09/Slide91.JPG"><img class="aligncenter size-medium wp-image-1661" title="The Future of User Experience" src="http://robburke.net/wp-content/uploads/2009/09/Slide91-300x182.jpg" alt="The Future of User Experience" width="300" height="182" /></a></p>
<p>Then we talked about the future, because that&#8217;s always fun.</p>
<p>But the twist here was: <strong>what kind of UX considerations will come into play</strong> as we design for new kinds of interactivity?</p>
<p>We ran out of time because we wanted to run down the street to see the Surface app before Rogers closed, but now you have time to explore, and add your own thoughts below&#8230;</p>
<ul>
<li><a href="http://www.youtube.com/watch?v=nZ-VjUKAsao">This MIT Media Lab Augmented Reality system projects context-sensitive information, and employs gesture, image recognition and tagging</a>.</li>
<li><a href="http://www.youtube.com/watch?v=U2uH-jrsSxs&amp;feature=related">The Nearest Tube on the iPhone is a great augmented reality app</a>.</li>
<li><a href="http://www.youtube.com/watch?v=b64_16K2e08">Layar is an Augmented Reality browser</a>.</li>
<li><a href="http://www.youtube.com/watch?v=g_txF7iETX0">Project Natal’s use of the whole body to interact examines scenarios focused around the living room</a> (and <a href="http://procrastineering.blogspot.com/2009/06/project-natal.html">Johnny Lee is on board</a>)</li>
<li><a href="http://www.touchuserinterface.com/2009/06/e-paper-display-technology-and-market.html">What will be the UX of E-paper &#8211; will every surface be a Surface</a>?</li>
<li><a href="http://berglondon.com/blog/2009/09/15/nearness/">How do we design for interfaces with no touch, only nearness</a>?</li>
</ul>
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		<title>Blackberry: Bold is Beautiful</title>
		<link>http://robburke.net/2009/01/blackberry-bold-is-beautiful/</link>
		<comments>http://robburke.net/2009/01/blackberry-bold-is-beautiful/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 15:39:41 +0000</pubDate>
		<dc:creator>Rob Burke</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Bold]]></category>
		<category><![CDATA[HTC Touch]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Reviews]]></category>
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		<category><![CDATA[Windows Mobile]]></category>

		<guid isPermaLink="false">http://robburke.net/?p=690</guid>
		<description><![CDATA[My Blackberry Bold, now a month old, is by leaps and bounds the best mobile device I have ever used. Expressing My Bold Feelings 1. The user experience is friction-free and beautiful. The blinking red light gives me one place to look to see if anything new requires my attention. I arrive at new communications [...]]]></description>
			<content:encoded><![CDATA[<p>My Blackberry Bold, now a month old, is by leaps and bounds the best mobile device I have ever used.</p>
<h3><strong>Expressing My Bold Feelings</strong></h3>
<p>1. The user experience is <strong>friction-free and beautiful</strong>.</p>
<ul>
<li>The blinking red light gives me <strong>one place to look </strong>to see if anything new requires my attention.</li>
</ul>
<div id="attachment_747" class="wp-caption aligncenter" style="width: 310px"><a href="http://robburke.net/wp-content/uploads/2009/01/blackberryblinking.jpg"><img class="size-medium wp-image-747" title="Blackberry blinking" src="http://robburke.net/wp-content/uploads/2009/01/blackberryblinking-300x177.jpg" alt="Blackberry blinking red light (a.k.a. the 'crack' in 'crackberry')" width="300" height="177" /></a><p class="wp-caption-text">The blinking red light  puts the &#39;crack&#39; in &#39;crackberry&#39;</p></div>
<ul>
<li>I arrive at new communications with effectively <strong>zero friction. </strong>The new, simplified Blackberry main menu indicates what is causing the red light to blink: my business e-mail, text messages, instant messages, calendar reminders, Facebook messages.</li>
</ul>
<div id="attachment_748" class="wp-caption aligncenter" style="width: 310px"><a href="http://robburke.net/wp-content/uploads/2009/01/blackberryfrontscreen.jpg"><img class="size-medium wp-image-748" title="blackberryfrontscreen" src="http://robburke.net/wp-content/uploads/2009/01/blackberryfrontscreen-300x216.jpg" alt="New Front Screen on the Blackberry Bold" width="300" height="216" /></a><p class="wp-caption-text">New Front Screen on the Blackberry Bold</p></div>
<ul>
<li>To respond, I use the awesome trackball, and a keyboard which is arguably the fastest mobile input device I&#8217;ve ever used.</li>
</ul>
<div id="attachment_749" class="wp-caption aligncenter" style="width: 310px"><a href="http://robburke.net/wp-content/uploads/2009/01/blackberrykeyboard.jpg"><img class="size-medium wp-image-749" title="blackberrykeyboard" src="http://robburke.net/wp-content/uploads/2009/01/blackberrykeyboard-300x220.jpg" alt="Bold Keyboard" width="300" height="220" /></a><p class="wp-caption-text">The Bold Keyboard &quot;experts&quot; well.</p></div>
<ul>
<li>The device <strong>never harasses me with unnecessary prompts.</strong></li>
</ul>
<p>In summary, [single indicator] + [friction-free UX] ==&gt;  [fanaticism] + [lust] + [ADD]
<p>All the things I <strong>need </strong>the device to do as a business user are intuitive and simple. The UX is not perfect, but it doesn&#8217;t have to be.  <strong>They have done the right things right. </strong>I understand the &#8220;Crackberry&#8221; phenomenon.<strong><br />
</strong></p>
<p>2. Phonecalls just work. Call quality and reception are solid. If you think this should go without saying, then trust me, my 5 years of Windows Mobile experience would suggest otherwise.</p>
<p>3. Bluetooth just works.</p>
<p>4. WiFi just works.  The Bold detects if it&#8217;s in range of the WiFi networks in my life (even WPA2-enabled) and connects without harassing me.  If it isn&#8217;t connected to the phone data network, the Bold syncs mail, calendar, etc, to Exchange over WiFi without additional configuration.</p>
<p>5. Using my Blackberry as an <strong>untethered modem</strong> (connected via bluetooth to my PC and providing Vista with internet on the train) <strong>just worked.</strong> Took less than 10 minutes to configure.  (<a href="http://www.blackberryforums.com/blackberry-guides/2019-user-howto-use-blackberry-modem-laptop.html">Link to help configure this</a>)  I weep for my data plan.</p>
<p>6. The processor is really zippy! It &#8220;feels&#8221; faster than any Windows Mobile device I&#8217;ve ever used or owned.</p>
<p>7. The web browser is not great, but it&#8217;s pretty good.  In some ways, I like it better than the browser on Windows Mobile, and I think that&#8217;s due to enjoying the trackball interface for navigation.</p>
<p>8. The availability of little apps that integrate platforms across many vendors &#8211; Microsoft (MSN Messenger), Yahoo (Flickr Uploadr), Google (none for me now), Facebook (RIM&#8217;s app), etc. &#8211; is very welcome.</p>
<p>9. GPS and Blackberry Maps &#8211; not brilliant but still pretty cool!  This is my first GPS-enabled device, so if it just had a picture of a goat that turned around when I walked in circles, I&#8217;d think that was awesome.</p>
<div id="attachment_753" class="wp-caption aligncenter" style="width: 708px"><a href="http://robburke.net/wp-content/uploads/2009/01/blackberryfullmenu.jpg"><img class="size-full wp-image-753" title="Blackberry full menu" src="http://robburke.net/wp-content/uploads/2009/01/blackberryfullmenu.jpg" alt="Blackberry full menu" width="698" height="464" /></a><p class="wp-caption-text">Blackberry Bold full menu - clean, sleek, polished, and hidden until you need all this functionality. The icons on the top row appear on the home screen.  You have total control over the ordering.</p></div>
<h3><strong>Alternatives: Windows Mobile and iPhone<br />
</strong></h3>
<p>Given the selection of mobile devices available from my provider here in Canada, the Blackberry Bold seemed the best and, frankly, the only reasonable option for me.</p>
<p>There are no Windows Mobile devices I consider worth mentioning in the <a href="http://www.rogers.com/web/link/wirelessBuyFlow?forwardTo=PhoneThenPlan&amp;productType=pda">Rogers catalogue</a>, except perhaps the HTC Touch Diamond. Although the Diamond looks like it may have merit, <strong>my previous HTC Touch was such a humiliating train-wreck disaster of a device, </strong>mocked by colleagues, friends and family, and loathed by its owner, that HTC was not getting another chance.  Forget my Touch. Its passing shall not be mourned.</p>
<p>I should mention here that the last time I praised a mobile device, <a href="http://blogs.msdn.com/robburke/archive/2007/02/19/more-than-6-things-i-do-with-my-windows-mobile-6-device-which-i-love.aspx">it was in fact February 2007, and I was sporting an HTC Wizard</a>, the only Windows Mobile device I&#8217;ve ever genuinely enjoyed using.</p>
<p>The iPhone does not interest me as a device intended principally for business use. It has lots to recommend it, but the lack of a keyboard weighed heavily against it, and it seemed an unwieldly phone.</p>
<h3><strong>In Summary<br />
</strong></h3>
<p>My Blackberry Bold continues to delight me.  If it were to continue doing <em>exactly what it does now</em> for the next year, I would be extraordinarily happy with it as a business and personal communications device.</p>
<p>Well.. with one exception.  I hope that <a href="http://www.silverlighthack.com/post/2008/12/11/Silverlight-3-What-we-Know-So-Far-What-We-Can-Predict-(Part-1-of-2).aspx">Bart is right</a>, and we&#8217;re going to see Silverlight on the Blackberry some time soon. Like, say, Mix09? :)</p>
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