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	<title>robburke.NET &#187; FractLOL</title>
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		<title>Windows Azure&#8217;s Pricing Model Discourages Small-Scale Apps (for now?)</title>
		<link>http://robburke.net/2010/01/windows-azures-pricing-model-discourages-small-scale-apps/</link>
		<comments>http://robburke.net/2010/01/windows-azures-pricing-model-discourages-small-scale-apps/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 16:03:51 +0000</pubDate>
		<dc:creator>Rob Burke</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Azure]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[FractLOL]]></category>
		<category><![CDATA[Godaddy]]></category>
		<category><![CDATA[pricing model]]></category>
		<category><![CDATA[shared hosting]]></category>
		<category><![CDATA[Silverlight]]></category>

		<guid isPermaLink="false">http://robburke.net/?p=2277</guid>
		<description><![CDATA[The death of Silverlight Streaming (a free hosting service provided by Microsoft) made me finally think through the cost of hosting small apps and sites on Windows Azure. 

Although Azure's pricing model might make sense for Enterprise scenarios, the math doesn't seem to add up for smaller-scale applications, or for developers who wish to evaluate the Azure platform.

Let's work through the TCO of a simple site I considered moving to Windows Azure.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.microsoft.com/windowsazure/"><img class="alignright size-thumbnail wp-image-2285" title="Windows Azure" src="http://robburke.net/wp-content/uploads/2010/01/azure-150x150.png" alt="Windows Azure" width="150" height="150" /></a><strong>[Edit 29 oct 2010: </strong>Some <a href="http://blogs.msdn.com/b/hanuk/archive/2010/10/28/windows-azure-pdc-2010-announcements.aspx">announcements about Extra Small Azure Instances at yesterday's PDC</a> will require that I re-evaluate these numbers, and hopefully they will help developers with applications of the scale I'm describing below.<strong>]</strong></p>
<p>The <a href="http://dev.live.com/blogs/sls/archive/2009/10/18/505.aspx">death of Silverlight Streaming</a> (a free hosting service provided by Microsoft) made me think through the cost of hosting small apps and sites on Windows Azure. [<strong>edit </strong>25 Feb - and it turns out <a href="http://blog.wekeroad.com/2010/02/21/missing-screencasts?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+wekeroad%2FEeKc+%28Rob+Conery%29&amp;utm_content=Google+Reader">I'm not alone</a>]
<p>Although Azure&#8217;s pricing model might make sense for Enterprise scenarios, the math doesn&#8217;t seem to add up for smaller-scale applications.</p>
<p>The problem for Microsoft, as I see it, is that these smaller-scale apps could drive breadth adoption of Azure by developers and SMBs.</p>
<h3>The Cost of a Simple Media-Driven Azure Site</h3>
<p>Azure compute time is 12 cents an hour, <strong>and by compute time, Azure means &#8220;up-time,&#8221; not compute cycles used</strong>. Storage is an additional 15 cents per gigabyte [<strong>edit</strong> 25 Feb<strong> - </strong>turns out this rate is <strong>per month </strong>as per comments and <a href="http://msdn.microsoft.com/en-us/magazine/ee309870.aspx">this MSDN article</a> - edits and <span style="text-decoration: line-through;">changes</span> inline and my thoughts remain largely the same about the TCO].</p>
<p>So we&#8217;re talking <strong>just shy of <span style="text-decoration: line-through;">$7.00</span> $3.00 per day </strong>just to keep <strong>any</strong> app up on Azure<em>. That&#8217;s almost<span style="text-decoration: line-through;"> $200</span> $70 a month!<br />
</em></p>
<div id="attachment_2284" class="wp-caption alignright" style="width: 310px"><a href="http://robburke.net/fractlol"><img class="size-medium wp-image-2284" title="The FractLOL is a simple media app" src="http://robburke.net/wp-content/uploads/2010/01/fractlolpreview-300x163.jpg" alt="The FractLOL is a simple media app" width="300" height="163" /></a><p class="wp-caption-text">The FractLOL is a simple streaming app that would be prohibitively expensive if hosted on Azure</p></div>
<p>Let&#8217;s take a simple and illustrative example: the <a href="http://robburke.net/fractlol">FractLOL</a>, a Silverlight+DeepZoom app. I needed to move it from Silverlight Streaming before it dies on the 31st.</p>
<p>I say it is an &#8220;illustrative&#8221; example because:</p>
<ul>
<li>For a small website, the inclusion of rich media content like a Silverlight Deep Zoom might be exactly the sort of differentiating feature that would make Azure or some other cloud computing solution appealing.</li>
<li>When I first posted it, it got slammed with thousands of hits a day, and experienced the sort of brief spikes in traffic that a cloud data centre could gracefully support, but a shared hosting scenario could not.</li>
</ul>
<p>But I ran this app through the <a href="http://www.microsoft.com/windowsazure/tco/">Windows Azure TCO Calculator</a> and it came back with an estimated cost for the app of<strong> $12,334/year</strong>. Umm.. ok.</p>
<p>Unfortunately, Azure wasn&#8217;t even remotely a contender.</p>
<h3>And Then There&#8217;s Developers</h3>
<div id="attachment_2303" class="wp-caption alignright" style="width: 288px"><a href="http://robburke.net/wp-content/uploads/2010/01/WillCodeHtmlForFood.jpg"><img class="size-medium wp-image-2303" title="Starving Developers want to learn Azure!" src="http://robburke.net/wp-content/uploads/2010/01/WillCodeHtmlForFood-278x300.jpg" alt="Starving Developers want to learn Azure!" width="278" height="300" /></a><p class="wp-caption-text">Starving Developers want to explore Azure!</p></div>
<p>Not only does this pricing model make a small Azure site prohibitively expensive for its owners, but for prospective Azure developers, the <a href="http://www.microsoft.com/windowsazure/offers/">&#8220;Developer Accelerator&#8221; package</a> clocks in at a considerable $59.95 per month.</p>
<p>Honestly, sometimes I feel like I am being actively discouraged from experimenting with Azure.</p>
<h3>Turns Out I&#8217;m Not Alone&#8230;</h3>
<p>No wonder, <a href="http://blogs.zdnet.com/microsoft/?p=5045&amp;tag=content;col1">as Mary Jo Foley reports</a>, the number one request for Azure is to <strong><a href="http://www.mygreatwindowsazureidea.com/forums/34192-windows-azure-feature-voting/suggestions/392901-make-it-less-expensive-to-run-my-very-small-servic?ref=comme&amp;tag=col1;post-5045">change the pricing model for small-scale apps</a></strong>, and the number two request is to <strong>continue to make Azure free for developers</strong>.</p>
<p>For now, my FractLOL has been moved over to hoster <a href="http://godaddy.com/">Godaddy</a> where it&#8217;s hanging out on a shared IIS server where, admittedly, it doesn&#8217;t scale.</p>
<p>But it&#8217;s costing me &#8211; wait for it &#8211; $0/month.</p>
<p>I wait in hope&#8230;</p>
]]></content:encoded>
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		<item>
		<title>LOL+Arts Exhibit in San Francisco</title>
		<link>http://robburke.net/2008/10/lolarts-exhibit/</link>
		<comments>http://robburke.net/2008/10/lolarts-exhibit/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 17:40:54 +0000</pubDate>
		<dc:creator>Rob Burke</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[FractLOL]]></category>
		<category><![CDATA[icanhascheezburger]]></category>
		<category><![CDATA[LOL+Arts]]></category>
		<category><![CDATA[LolCat]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[Tech Events]]></category>

		<guid isPermaLink="false">http://robburke.net/?p=131</guid>
		<description><![CDATA[I&#8217;m delighted to hear that the FractLOL, which blends Deep Zoom and LOLCats into a mosaic of hilarity, is going to be exhibited at LOL+Arts, a cross-media exhibit of artworks inspired by the LOLCat phenomenon. The exhibit will be open in San Francisco on October 23rd, and will benefit Partners in Reading and their work [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m delighted to hear that the FractLOL, which blends Deep Zoom and LOLCats into a mosaic of hilarity, is going to be exhibited at <a href="http://lolarts.com">LOL+Arts</a>, a cross-media exhibit of artworks inspired by the LOLCat phenomenon.  The exhibit will be open in San Francisco on October 23rd, and will benefit Partners in Reading and their work on adult literacy.  </p>
<p>To celebrate, I&#8217;ve updated the FractLOL to Silverlight 2 RTW, and fully intend to subject you to it again. Here. Right now.</p>
<p style="background:url(http://www.robburke.net/wp-content/themes/mistylook-101/img/shadow.gif) no-repeat right bottom; padding:4px 10px 10px 4px; border:0; border-top:#eee 1px solid; height:267px; width:500px; border-left:#eee 1px solid; border-bottom:#FFF 1px solid;">
<devlive:slscontrol silverlightVersion="2.0" src="/20718/FractLOLCat/" width="500" height="267" installationMode="inline"></devlive:slscontrol>
</p>
<p><em>Note: Silverlight Streaming has now been fully updated to Silverlight RTW.  The FractLOL can be viewed on the Mac or PC, so long as you install the lightweight Silverlight 2 plug-in from Microsoft. [Updated on the 2nd of November.]</em></p>
<p>I&#8217;ve also updated <a href="http://robburke.net/projects/fractlol">the FractLOL page</a> on this blog with a bit more information about how this came to be. </p>
<p>Here are links to the <a href="http://lolarts.com/">LOL+Arts Site</a>, curator <a href="http://www.mariannegoldin.com/">Marianne Goldin&#8217;s blog</a>, and the <a href="http://icanhascheezburger.com/2008/10/16/rsvp-for-the-lol-arts-lolcat-art-show-in-sf/">announcement on icanhascheezburger.com</a>.</p>
<p>I love this image they used to promote the event on icanhascheezburger, and wish I had a high-res version for my desktop wallpaper:</p>
<p><a href="http://icanhascheezburger.com/2008/10/16/rsvp-for-the-lol-arts-lolcat-art-show-in-sf/"><img src="http://www.robburke.net/images/omgfullastarz.jpg" alt="OMG Fulla Starz" /></a></p>
<p>If there&#8217;s one thing I&#8217;ve learned over the past few months, it&#8217;s that if you want to drive traffic to your blog, technical articles can be pretty good, but you should really just save yourself the time and energy and just add cats.</p>
<p>LOLCats, akshuly.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>I maded you a FractLOL&#8230;</title>
		<link>http://robburke.net/2008/08/fractlol/</link>
		<comments>http://robburke.net/2008/08/fractlol/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 12:13:25 +0000</pubDate>
		<dc:creator>Rob Burke</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Deep Zoom]]></category>
		<category><![CDATA[FractLOL]]></category>
		<category><![CDATA[LolCat]]></category>
		<category><![CDATA[photomosaic]]></category>
		<category><![CDATA[ROFLQuilt]]></category>
		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[Visualization]]></category>

		<guid isPermaLink="false">http://robburke.net/?p=121</guid>
		<description><![CDATA[&#8230; and then I Silverlit it! Is alternately a LOLQuilt, a ROFLMosaic, or a Deep LOL! :) Here is the full screen version. Click, drag, shift-click and use the mouse wheel to see that the image is made of over 10,000 LOLCats (there are 2,442 unique images here). How this came to be? The kittehs [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230; and then I Silverlit it!<br />
<a href="http://robburke.net/fractlol"><img class="alignnone" title="FractLOL: Click to begin! (srsly!)" src="http://robburke.net/images/fractlolpreview.jpg" alt="" width="714" height="389" /></a><br />
Is alternately a LOLQuilt, a ROFLMosaic, or a Deep LOL! :)</p>
<p>Here is the <a href="http://robburke.net/fractlol">full screen version</a>.</p>
<p>Click, drag, shift-click and use the mouse wheel to see that the image is made of over 10,000 LOLCats (there are 2,442 unique images here).</p>
<p>How this came to be?</p>
<p>The kittehs are from the very awesum <a href="http://www.icanhascheezburger.com">icanhascheezburger.com</a> which I love and <a href="http://www.icanhascheezburger.com">will link to again</a> because I hope they will also find this awesum and not tell me to make it go away.</p>
<p>The photomosaic was generated using <a href="http://www.andreaplanet.com/andreamosaic/">AndreaMosaic</a>, a utility for making fun images like this one.</p>
<p>The output of AndreaMosaic got processed by <a href="http://blogs.msdn.com/expression/archive/2008/03/05/download-the-preview-of-the-deep-zoom-composer.aspx">Deep Zoom Composer</a> and turned into a Silverlight app.</p>
<p>And then <a href="http://silverlight.net/forums/t/20507.aspx">uploaded</a> to <a href="http://silverlight.live.com">Silverlight Streaming</a> which lets me host these kittehs on the intarwebs without bringing mai wee server to its knees (i hope i hope i hope).</p>
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